FAIR FRANK was born out of the idea to make awesome and fun shoes benefiting both their users and makers. We want to connect our customers to the producers in Ethiopia and ensure enjoying Fair Frank shoes benefit both our customers and the makers of our shoes. We believe in telling the stories of the artisans making our products and building the bridge between them and our customers.

Our Company

FAIR FRANK was started to promote trade of premium products with transparent pricing from Ethiopia, connecting the producers to new customers in Europe and directly contributing towards improving their livelihoods while doing so. We believe in telling the stories of the artisans making our products and connecting customers to their origin. We do this both by educating consumers about the handcraft involved in making our products, as well as tracing our products back to their roots and connecting our customers to the workers, families and communities where the shoes are made.

We believe in promoting trade with developing countries to improve livelihoods and lifting families out of poverty. Ethiopia is currently exporting mostly low value-added and agricultural products, making it difficult to raise skills of producers and increase capacity and knowledge of current producers. We achieve this by investing in upgrading producers’ skills and ensuring part of our sales is directly contributed to the workers and their families. By cutting out any middle men, purchasing directly from the factory in Ethiopia and selling online and through temporary pop-up stores, we can both purchase and sell our products at a premium allowing a larger portion of our margin to go directly back to its country of origin.

We aim for our products to be environmentally conscious. We only use vegetable-tanned leather in our products and a selection of our shoes in our first collection use soles made partially from recycled materials. We continue to look for more conscious sourcing opportunities for our components and accessories which are currently imported from Italy.

 

Our Founder

Andreas Fransson founded FAIR FRANK in spring 2017 after working four years on building sustainable supply chains with H&M, the global fashion giant, in Bangladesh and Ethiopia. Andreas is from Sweden and has lived, worked and studied in China, Hong Kong, India, UK, Bangladesh, Ethiopia (where he developed a taste for delicious injera) and most recently in South Africa where he, at the same time as building FAIR FRANK, was working with making agricultural supply chains work for the poor in Southern Africa. His goal is to promote business which facilitates the sustainable development of trade in, with and between developing countries, and FAIR FRANK is one of the ways to make that happen.

Supported by PolyU Micro Fund

FAIR FRANK is supported and partially funded by the PolyU Micro Fund, an entrepreneurs’ development and seed fund managed by the Hong Kong Polytechnic University, Andreas’ alumni University.

FAIR FRANK was born out of the idea to make awesome and fun shoes benefiting both their users and makers. We want to connect our customers to the producers in Ethiopia and ensure enjoying Fair Frank shoes benefit both our customers and the makers of our shoes. We believe in telling the stories of the artisans making our products and building the bridge between them and our customers.

Our Company

FAIR FRANK was started to promote trade of premium products with transparent pricing from Ethiopia, connecting the producers to new customers in Europe and directly contributing towards improving their livelihoods while doing so. We believe in telling the stories of the artisans making our products and connecting customers to their origin. We do this both by educating consumers about the handcraft involved in making our products, as well as tracing our products back to their roots and connecting our customers to the workers, families and communities where the shoes are made.

We believe in promoting trade with developing countries to improve livelihoods and lifting families out of poverty. Ethiopia is currently exporting mostly low value-added and agricultural products, making it difficult to raise skills of producers and increase capacity and knowledge of current producers. We achieve this by investing in upgrading producers’ skills and ensuring part of our sales is directly contributed to the workers and their families. By cutting out any middle men, purchasing directly from the factory in Ethiopia and selling online and through temporary pop-up stores, we can both purchase and sell our products at a premium allowing a larger portion of our margin to go directly back to its country of origin.

We aim for our products to be environmentally conscious. We only use vegetable-tanned leather in our products and a selection of our shoes in our first collection use soles made partially from recycled materials. We continue to look for more conscious sourcing opportunities for our components and accessories which are currently imported from Italy.

 

Our Founder

Andreas Fransson founded FAIR FRANK in spring 2017 after working four years on building sustainable supply chains with H&M, the global fashion giant, in Bangladesh and Ethiopia. Andreas is from Sweden and has lived, worked and studied in China, Hong Kong, India, UK, Bangladesh, Ethiopia (where he developed a taste for delicious injera) and most recently in South Africa where he, at the same time as building FAIR FRANK, was working with making agricultural supply chains work for the poor in Southern Africa. His goal is to promote business which facilitates the sustainable development of trade in, with and between developing countries, and FAIR FRANK is one of the ways to make that happen.

Supported by PolyU Micro Fund

FAIR FRANK is supported and partially funded by the PolyU Micro Fund, an entrepreneurs’ development and seed fund managed by the Hong Kong Polytechnic University, Andreas’ alumni University.